Contrast
The designer used opposite colors to make the advertisement have contrast throughout. They made the background black. The words are white and then there are little details that are white too.
Repetition
Throughout the ad the designer wrote hp envy multiple times. They added the hp logo twice too. This brings unity to the design.
Alignment
The designer made the paragraph align to the left. This can make it easier for the reader to read the information. When the text is aligned the same way, it makes the design look more organized.
Proximity
The proximity goes along with the alignment in a design. Having all the text in the design grouped together makes it so that it doesn’t overwhelm the reader. It also helps them know what to read first.
Color
I mentioned in the contrast caption that the designer picked black and white for the design. The two colors contrast each other. With keeping the color scheme consistent throughout the design, it makes the design more united.
Conclusion: As you can see all these elements of design are kind of intertwined together making the design complete. Colors can help make the design have contrast. Having text aligned the same way and in proximity can make a design look more organized. Also, by having some repetition in the design can help unite the design.
